Amazon Has an Entire Store Dedicated to K-Beauty

When it comes to innovation and trends, K-beauty—that enduring nickname for skincare products with South Korean roots—is always ahead of the curve. By focusing on healthy, hydrated, and luminous skin, Korean beauty formulations tend to combine ancient and cutting-edge ingredients within a realm of gentle yet effective masks, moisturizers, serums, and more. Searching for the complexion of your dreams? K-beauty is a good place to start.

For a long time it took a bit of legwork to get your hands on a lot of these mythical finds, but Amazon’s made it easier with the launch of its dedicated K-Beauty store. Stocked with all sorts of products promising bright, dewy, flawless-looking skin, it’s a playground for both in-the-know beauty lovers and those just starting to experiment with constructing a personal regimen.

Below, eight of our current favorites.