Wednesday, July 3, 2024
Fashion

The Launch: Fashion News to Know This April

Who: Mejuri and Luar

What: Jewelry collaboration

Where: Online at mejuri.com and luar.world

What: The world of Mejuri is one of non-fussy fine jewelry for everyone, bringing the usually staid category to the masses. For the unfamiliar, Luar is the New York brand led by wunderkind Raul Lopez that shares a similar vision: democratizing fashion and bringing haute, avant-garde streetwear from his mind to your closet. It’s fitting, then, that the two brands have joined forces on a jewelry collaboration that is both affordable and fashion-forward. The highly anticipated lineup includes a pair of hoop earrings that are convertible to wear up to three ways, an earring featuring Luar’s iconic Ana bag charm, and Mejuri’s take on the same bag in stark white, with a strap that functions as fashion and jewelry. It’s all about having it your way in the Luar-Mejuri universe, as Lopez himself says: “Whether on a Gen Z girl, a girl from Queens, or my grandma, the product comes to life in its own expression. And that’s the power of our brands: enabling people to interpret our creations and make them their own. It’s about accessibility!”

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