Are Peeps indestructible? – WWTI – InformNNY.com
WWTI – InformNNY.com
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by: Russell Falcon
Posted:
Updated:
by: Russell Falcon
Posted:
Updated:
(NEXSTAR) — Another year’s Easter is upon us and so too, are debates about Easter’s signature candy: Peeps. Introduced in 1953, Peeps are the polarizing Easter candy that people still remain split on.
But whether you love them or hate them, there’s a lot to appreciate about the marshmallow confections — including a pervasive rumor that Peeps are indestructible.
A tongue-in-cheek 1999 study at Emory University set out to prove or disprove the myth. There are entire Reddit threads dedicated to the concept, in addition to several “Destroying Peeps” YouTube experiments. At one time, there was even an entire website devoted to the concept, the now-defunct “100 Ways to Kill a Peep.”
So what’s the consensus?
For starters, Emory University’s study tested the candy under four conditions:
Among some of the Peeps destruction content is a video from content creator HeyThatsMike, who posted “Destroying Peeps with Fire!!!” six years ago. As with much of the other experiments you can find, flames will melt and/or burn Peeps, but it won’t completely destroy them (though it depends what your definition of “destroy” is). Instead, those who match Peeps against a blowtorch or other type of flame will end up with hardened, blackened blobs of goo.
Destructible or not, Peeps will be sticking around. As reported by Axios, in 2022 alone, Peeps accounted for 22% of all candy sold during Easter season of that year — and the holiday generated an estimated $2.98 billion in total candy sales that year. Meanwhile, that year, Just Born collaborated on a survey of 1,000 people to find out how Americans feel about Peeps. Just Born says 81% of those polled said Peeps remind them of Easter, with over 68% saying they’d tasted Peeps before the time they were 9 years old.
So, for every Peeps hater, there are Peeps lovers ranking Peeps flavors.
Peeps are owned by the Pennsylvania-based Just Born Inc., which also makes Hot Tamales and Mike and Ike. Despite their association with Easter, Peeps pop up at many holidays, including Halloween, Valentine’s Day and Christmas.
Copyright 2024 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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