Drivers are only just realising there's a hidden meaning in BMW logo – The Mirror
The BMW logo has a hidden meaning and the likelihood is that you had no clue. It’s a subtle nod to the company’s history, but can you work out what it might be?
It's easy to take logos at face value, but sometimes there are hidden meanings within them – and the BMW logo is no different.
Logos can be the visual embodiment of a company's identity, values, and aspirations, trying to communicate what they're all about with their target audience. Often, there can be sneaky things within the logo, such as hidden meanings, clever visual puns, or subtle references to the company's history.
BMW, a car company that was created in 1916 in Munich, Germany, has a very noticeable logo which will be easily recognisable to many – but did you realise that there's much more behind the logo than meets the eye?
BMW, also known as Bayerische Motoren Werke (Bavarian Motor Works) is a well-known car company with a famous logo. But Spencer, writer for The Small Business Blog, has pointed out that there's a hidden meaning behind the BMW logo – and it's all to do with the rich heritage of the company.
He explained: "The BMW logo features four quadrants in blue and white, representing a spinning aircraft propeller against the blue sky, paying homage to the brand's origins as an aircraft engine manufacturer", which many people had no clue about.
He also explained that the company have a "legacy of engineering excellence, performance, and aviation heritage", and their logo showcases that.
Did you know that you've probably been pronouncing BMW wrong too? According to a 2023 survey by Select Car Leasing of 1,000 UK respondents, 95% of people do not know how to pronounce BMW correctly.
Bayerische Motoren Werke, the company that owns BMW, has shared that the correct way the brand should be pronounced is "Bee-em-vee." The likelihood is that you were saying it as "Bee-em-double-you" – but that's not correct. You really do learn something new every day.
Hyundai was found to be the second most mispronounced car manufacturer by Brits, with the correct pronunciation being "Hun-day", rather than "Hi-un-die." Only 6% of people who were surveyed knew how to pronounce it.
Do you have a story to share? Email: danielle.wroe@mirror.co.uk
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