Beer today, gone tomorrow: Klopp's Liverpool farewell marked with his own ale

Liverpool fans the world over will be raising a glass to Jürgen Klopp on Sunday when he takes charge of his final game as the club’s manager in the Premier League match against Wolverhampton Wanderers at Anfield.

Klopp, 56, will step down this summer after almost nine full seasons at the helm during which time he ended Liverpool’s 30-year wait for another English league title and won them their sixth Champions League crown.

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Now Reds supporters will be able to toast their departing boss in fitting style with the announcement that he will have his tenure marked with his very own personalised beer.

Created by Carlsberg in conjunction with German brewers Erdinger Weissbräu, the celebratory ale will be a limited-edition batch of 491 bottles of beer; one for every official competitive game that Klopp has spent in charge of the club.

Our official beer partner @carlsberg have collaborated with Erdinger Weissbräu to launch a special beer in celebration of Jürgen Klopp’s time at the club 🙌 #ad pic.twitter.com/yS5XSPyUu9

— Liverpool FC (@LFC) May 15, 2024

The beer is called “Believers Brew,” in reference to the remark made by Klopp in his first-ever news conference as Reds manager in 2015, when he stated his aim to turn his new side from “doubters into believers.”

Each of the 491 bottles are individually numbered in accordance with the corresponding match that Klopp spent in the Reds dugout. For example, bottle No. 206 marks the famous 4-0 comeback against Barcelona in the second leg of the 2019 Champions League semifinals, while bottle No. 208 is the final itself, which saw Liverpool beat Tottenham Hotspur to lift the trophy in Madrid.

Presumably this means that several bottles will be slightly less desirable from a supporters’ perspective, with notable beers to avoid including Liverpool’s pair of Champions League final losses to Real Madrid, the 3-0 defeat at Watford in 2020 that ended the Reds’ 18-game winning streak in the league (just one win shy of setting a new all-time top-flight record) or perhaps the galling 7-2 Premier League drubbing by Aston Villa during the COVID-19 era.

The entire batch of Believers Brew will be sold via auction from May 16-30, with a starting bid of £5 on each bottle, and all proceeds will be donated to the LFC Foundation.

Prost, Jürgen!