Brotherly breakfast: Jason and Travis Kelce to launch Kelce Mix cereal

Sure, Super Bowl rings are nice, but have you ever had your own breakfast cereal?

Unless your name is Jason Kelce or Travis Kelce, the answer is likely no.

The high-profile brothers — and noted breakfast enthusiasts — are adding “cereal namesake” to their impressive résumés. Jason, who announced his retirement from the NFL after a 13-year career with the Philadelphia Eagles, and his Kansas City Chiefs tight end younger brother are teaming up to launch Kelce Mix.

The cereal, which will hit shelves in September, is a combination of their three favorite brands: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs.

Jason and Travis Kelce have teamed up with General Mills to combine their favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs into one bowl, called “The Kelce Mix” 🥣 🏈 pic.twitter.com/ATQdPh702D

— TODAY (@TODAYshow) July 23, 2024

This will come as no surprise to fans of the brothers’ “New Heights” podcast. In a December 2023 episode, Jason and Travis power ranked their top five cereals. While they couldn’t agree on Nos. 4 and 5, the aforementioned top three were clear.

“It’s the best. I could eat a whole box right now. Literally, an entire box,” Travis said of Lucky Charms at the time. “Put it in a popcorn bowl and just f—ing add an entire gallon of milk to it and just walk it. Just absolutely walk it. It’ll take me like three hours to do it, and I’ll just be eating the soggy ones at the bottom that I still enjoy because it’s so f—ing good.”

In addition, General Mills will also launch four limited edition Kelces’ Pick collectible boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms and Reese’s Puffs.