The goal of a startup is to cease existing

In startup land, the life cycle of birth, growth and the inevitable leap of faith happens at a breakneck pace. Still, we occasionally fall into the trap of grieving the demise of these companies. My opinion? That’s a poor move.

The whole point of a startup is to build something enduring. A corporate Mount Rushmore, if you will. Yes, but: Dive a bit deeper, and you’ll realize that the very model of startups is dependent on drama — whether that’s dramatic ascent or a rapid crash into the nearest mountainside. There’s no in-between. And in that dynamic we can understand why we shouldn’t mourn failure.