Meta launches paid verification on Instagram and Facebook in the US

Meta CEO Mark Zuckerberg announced today that the company is rolling out Meta Verified on Instagram and Facebook in the U.S. The subscription service, which first launched in Australia and New Zealand, allow users to add the coveted blue check mark to their Instagram and Facebook accounts for a monthly fee. Meta Verified costs $11.99 per month on the web and $14.99 per month on mobile.

“Meta Verified is rolling out in the US today,” Zuckerberg said on Friday in the Meta Channel on Instagram. “You can get a badge, proactive impersonation protection and direct access to customer support.”

You can join the waitlist to sign up for the subscription service online starting today. In addition to the monthly fee, you will have to at least 18 years old. You also need to complete the verification process and provide a government-issued photo ID to confirm your identity before being approved for a Meta Verified subscription.

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