Endrick becomes Red Bull brand ambassador
Real Madrid‘s Brazilian teenage soccer sensation Endrick signed a multi-year sponsorship deal on Tuesday with Austrian energy drinks maker Red Bull.
Thiago Freitas, COO of Roc Nation Sports in Brazil, the agency that represents and manages Endrick’s career, said that the 18-year-old Brazil international will be a brand ambassador for the company.
The striker adds the deal to a partnership roster that includes brands like Disney, New Balance and Panini.
“I was thrilled when I received their invitation and we met soon after to talk about what we could do together,” Endrick, who last week was unveiled as Real’s latest player, told Reuters on Monday.
“Red Bull was already part of my day-to-day life and I’m very happy to be part of this team, which includes several athletes I admire a lot. To be able to be part of this family, in football, is to bring together everything I like.”
Real Madrid paid over €60 million ($64.91m) to sign Endrick at 16 from São Paulo-based Palmeiras in 2022, but he had to wait almost two years until he turned 18 to join the Spanish giants due to FIFA regulations on underage players.
Endrick led Palmeiras to a record-extending 12th Brazilian league title and was Brazil’s youngest international since Pelé in 1957.
The 18-year-old became the youngest player to score in an international game in March, with his goal giving Brazil a 1-0 victory over England that ended the home side’s 21-game unbeaten streak at the national stadium.
“[The Red Bull deal] will focus on drawing and engaging new and existing audiences through multimedia storytelling about Endrick’s life path, with is an extraordinary one,” Fabio Wolff, managing partner of Wolff Sports, who negotiated the deal, told Reuters.
Endrick is the second Brazilian footballer to sign a sponsorship with Red Bull after Al Hilal‘s Neymar Jr.
The Austrian energy drink company also sponsors Liverpool and England defender Trent Alexander-Arnold as well as Brazilian athletes like Olympic and world surfing champion Italo Ferreira and six-times X-Games skateboarding champion Leticia Bufoni.
